Monday, June 8, 2026

The MLM of Bloodlines & Downfall of Bloodlust


For me, both Bloodlines and Bloodlust in Second Life became disappointing, but for entirely different reasons. Years ago, I wrote about the multi-level marketing mentality that had become prevalent within Bloodlines. Instead of earning souls through hunting and roleplay, many players simply purchased souls to gain titles, status, and trophies. The pursuit of prestige replaced the vampire experience itself. To this day, people still approach me asking to buy souls I earned through old-fashioned hunting, which only reinforces why I walked away.

Bloodlust disappointed me for another reason. The 2026 purge left many sub-species in limbo with little communication, no clear timeline, and no real direction. Frustration grew as the creator disabled the in-world group chat and effectively pushed players toward Discord for information and discussion.

The lesson I learned is simple: supernatural games often begin with great roleplay potential, but competition eventually overshadows the experience. I joined for roleplay, not rivalry. That is why I no longer play either game.

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